WHAT IS A BRAND?

The company personality

Your company’s brand is it’s recognizable personality. This is communicated and enforced through all the collective elements of the company (e.g. visual language) and how it’s customers, or potential customers, receive and interpret these elements.

Elements of a brand

The elements that make up a brand can range from the chosen colours through to the style or visual anchors that have been utilized to accompany it in every application (in different ways).

WHAT IS A LOGO?

A logo is a supportive graphic element that forms part of a brand.

WHAT IS A BRANDMARK?

A brandmark is a logo that has transcended it’s basic function, because we develop our logos with the new brand. This means that we create supportive visual anchors and include specific imagery that could be applied in a fashion separate to just the logo.

Logos should start with a brand idea (applicable to your business) and evolve through the design process to include a full visual language that creates the basis for any future application.